Major client: Focus SB

Focus SB® is an award winning British premium electrical wiring accessories manufacturer based in St Leonards-on-Sea in East Sussex, manufacturing and finishing all of its products in-house. The company’s products are specified by top architects and design consultants for famous hotels, luxury property developments and residences in the UK and around the world.

BWM oversees multiple aspects of Focus SB’s digital marketing and PR, providing ‘in-house style’ client consultancy and marketing services since 2014, complementing the work of its UK design and China marketing teams.

Strategy and brief.

We began by reviewing Focus SB’s website and marketing activities, analysing online visitor traffic data and ascertaining business priorities. We identified additional opportunities to target and win new high end commercial design customers, whilst nurturing an existing loyal customer base.

Campaign objectives: To create brand awareness, win new customers, increase revenue.

Services we provide:

Marketing.

Commission imaging professionals and project manage video production.
Company profile creation for use in corporate materials.
Content marketing.
Design blogger outreach.
Social media presence expansion and management.

Partner services, Westfield Creative.

Twitter, Instagram, Pinterest, and Facebook management (organic and paid).
Google and Microsoft Ad campaigns.
Monthly reporting.

Public relations and awards.

We took on Focus SB's PR in 2017, starting with the launch of an electrical accessories collection into China’s luxury construction market, making history as a UK and European industry first. We have since been involved with working on several high profile campaigns including the company’s first partnership and collaboration with world famous designer, Kelly Hoppen CBE and the launch of the ‘Kelly Hoppen by Focus SB’ collection in the UK and China, 2020.

PR successes have seen Focus SB featured by The Daily Telegraph, in the local press, on national and local BBC TV news and radio, as well as by influential design and hospitality specialist publications. We have also been actively involved with the organisation of VIP factory visits from government Ministers.

Successful award entry wins to date include the King’s Award for Enterprise for International Trade 2023.

Training.

LinkedIn for sales team.

Web.

Google and Bing business listings management.
Search engine optimisation (SEO), onsite and offsite, including website content creation and proofreading services, news, blog post ghostwriting.
Strategic consulting on internationally-targeted website options.
Website project management and user experience (UX) optimisation.